And what are those praytell. Are you saying that the media didn't kiss his ass from day one?
When you have $150 million dollars and are BROKE BY IOWA then you didn't run an excellent campaign. When your chief strategist doesn't understand proportional delegates then you didn't run an excellent campaign. When you completely ignore the possibility that you might have to run after Super Tuesday and flail helplessly because you never planned for it you did not run an excellent campaign.
But sure, it was totally the media's fault.